When it gets to selling mortgage leads, there are a lot of good companies out there for you to learn, and a lot of roads to travel down when considering which lead kind will work best for you. Researching lead corporations is an necessary aspect when deciding to invest in one, but let’s be straightforward with each other; we actually don’t identify what kind of mortgage leads we are receiving until we start to buy them.
Starting out as a loan officer I purchased my leads in bulk, new and with a live transfer. I would get $100 of my hard earned cash and purchase about fifty leads at $2 each. I know that you get what you pay for, and my mission was to close two at the most, and at the very least one. Sometimes it worked and other times not. The issue was that I had the feeling of working harder as a replacement for smarter.
Then I Attempted to purchase real time leads, or fresh leads. I would take that same $100 and get approximately three to five fresh leads including purchase leads and refinance leads. I would create a filter before hand: particular to state, kind of loan, credit, ltv, loan amount and so on.
Certainly when a lead came in, corresponding to my filter, it would be stream lined straight to my email account, just about ten minutes old. I had victory using this approach.
The other kind of lead I attempted to try out was the live transfer lead. I believed this to be a wonderful concept to increase my methods. Usually I just sat at my desk, anticipating for the lead company to send customers to me through phone. The problem was that there was no assurance that I was there to pick up the phone.
If I stepped away from my table the call would go to my voice mailbox, or the potential client would put the phone down. And once more I felt as though I was working harder instead of working smarter.
Jason Myers is a professional writer and he writes mostly about mortgage and refinance infos. He’s also interested in mortgage financing offers.
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