Selling Health Insurance is a tough game and whoever tried to run a marketing campaign for a health insurance broker knows that the odds for success are small and that it will probably cost you an arm and a leg to even try it out.
Most health insurance agents have given up on the pay per click advertising, as with the introduction of the Google quality score many of the campaigns started to cost a lot more due to inefficient optimization of the agent’s landing pages and websites. The times of simple Adwords campaigns is unfortunately over.
Smaller health insurance businesses have to contend with being up against all the big corporations and there are only so many high traffic keywords so the small companies do not find it easy to keep up. With pay per click prices ranging from which $9 to $15 it soon becomes too costly a business to continue.
Traditional SEO takes a long time and there is no guarantee that you are actually get the desired ranking in the organic listings in the search engines. Even in the organic listings the competition is fierce, with aged domains of giant insurance corporations, tons of backlinks, Google ranking and so forth.
With the introduction of universal search in the search engines everything changed a little bit. There is a whole new Internet world out there, that has tons of traffic. The best example is You Tube which even though it is a video sharing sites has surpassed Yahoo as a search engine.
Shopping, video, news and blog results are all pulled by the universal search of search engines and offer the consumer a selection of sources in many different formats.
Health insurance companies now have to focus on more than search engines. Strategies are needed to market their products and services and what better way to do it than blogs, videos and the use of the many social networking websites and Web 2.0 options. This is clearly the way forward for small health insurance companies and it affords them the luxury of being able to demonstrate to their clientele exactly what they have on offer in a fresh and exciting way.
Two Ohio Health Insurance videos from John Harvey: Ohio Individual Health Insurance and Ohio Health Insurance Quote
categories: Health,Medical
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